Heart-centered design for modern changemakers.

We work with NGOs, nonprofits, social enterprises, and purpose-driven businesses on relevant and impactful strategic communication, branding, and service design.

Illustration of two artists standing in front of a globe with pens, "co-creating" the world.

We are creative thinkers and doers committed to positive social change.

We use a systems-thinking and human-centered approach.

Our rigorous creative process examines the greater systems at play, the barriers of communication causing and perpetuating misunderstanding or lack of awareness, and theory based creative strategy that delivers on impact. Systems-thinking is about seeing the forest and the trees. 

I’m a visual communicator with over 8 years of experience in editorial media production, social research, broadcast journalism, and nonprofit marketing. As an Egyptian immigrant raised in the United States, my worldview has been shaped by the reality of global inequity and injustice. From a young age, I’ve leaned into creativity as a way to make sense of the world and spread kindness. Today I’m a systems-thinking and research-minded creative and occupy a unique position between the media arts and the social sector that has allowed me to advance a number of social causes. As a traveler, one of my greatest joys is discovering exceptional talent around the world. I founded Ayouni, named after an Arabic expression of love and service, to connect and collaborate with global creatives for impact. 

“Ayouni’s team demonstrated great attention to detail and dedication to producing a creative, engaging publication that was tailored to meet the specific needs of our audience of young, unaccompanied protection seekers. We look forward to our next opportunity to engage the Ayouni team on upcoming projects.”

Kevin Cole – Senior Monitoring Evaluation Research and Learning Manager

EAT // THOUGHT FOR FOOD // THE ROCKEFELLER FOUNDATION // FORUM FOR The future // meridian institute  // SECOND MUSE // Intention 2 impact

Let's co-create for impact.