CLIENT:
The Elevate Prize Foundation
SERVICES:
“Good is Trending” campaign puts 2026 Elevate Prize Winners and global changemakers in the spotlight.
The Elevate Prize Foundation is on a mission to “Make Good Famous.” A part of that mission is identifying the global changemakers that are solving the world’s greatest problems and giving them the platform to be recognized and have a greater impact. Each year, the much anticipated announcement for the newest cohort of leaders shakes up the impact space with boundary breaking marketing (hellooo Times Square!!), finally putting people doing good in the spotlight.
THE CHALLENGE:
The 2026 campaign faced a unique cultural moment: people have become increasingly ambivalent about the internet. Content feels oversaturated with trends, while simultaneously, audiences are craving authentic, offline experiences.
OUR APPROACH:
We developed the “Good is Trending” campaign to highlights the good in the world, challenge what society makes “trending” in the first place, and leans on the real world (and anything that doesn’t feel like AI) as inspiration. In a world where people are craving anything that feels good and real, we break through the algorithm and the digital bubble to remind people that good is trending, and it’s happening in the real world.
