"False Prophets Don't Speak for Me" Campaign Against Christian Nationalism
SPEAKING OUT AGAINST "FALSE PROPHETS" AHEAD OF 2022 MIDTERM ELECTION
Partners:
Faithful America
Issue area:
Politics, Democracy
SErvices:
Campaign Logo Design, Campaign Branding Design, Creative Strategy, Graphic Design
Background:
Faithful America is the largest online community of progressive Christians putting faith into action for social justice. They are on a mission to challenge Christian nationalism and white supremacy through rapid-response digital campaigns that tap into the grassroots power of Christians across the nation.
Goal:
Many right-wing candidates have been caught using Christian rhetoric in hateful ways to garner support for their candidacy. Faithful America’s goal with this campaign was to challenge the rhetoric of politicians identified as Christian nationalists/ “False Prophets (Matthew 7:15), mobilize the voices of community faith leaders, and ultimately disrupt the narrative that uses the Christian faith to promote hate.
Challenge:
Faithful America partnered with Ayouni to create a visual identity, a series of social media graphics, and related collateral for the “False Prophets Don’t Speak for Me” campaign. This campaign was Faithful America’s first ever messaging campaign, so it needed to stand out from their normal content, make the message clear, center the voices of progressive faith leaders, and direct viewers to the campaign website.
The campaign logo has three main elements: the “False Prophets” that is designed to appear broken, indicating that the messages of the Christian nationalists is wrong and/or harmful, the Faithful America logo, and the “Don’t Speak for Me.” inside a highlighted speech bubble drawing attention to the voice of faith leaders rather over these candidates.
The campaign visual identity borrows the yellow from the Faithful America brand which is paired with black, and incorporates slanted lines. These visual treatments are inspired by caution tape, signifying to the viewer to be warned of the harmful messaging of these candidates.
Campaign graphics are composed of the candidate in question paired with a quote in yellow from a local faith leader speaking out against the candidate. The composition and color choices suggest to the viewer that the voice of the faith leader is the voice that matters. The photos of the candidates, where they appear tense or untrustworthy, and in black & white and therefore “greyed out”, further the message that these candidates do not represent the Christian community.
